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©2020, Cadillac Fall Festival

1625 Adams Street SW

Grand Rapids, MI 49506

FEATURED MODEL

VERTICAL HEADLIGHT  MODELS-1965 TO 1968

1965 Fleetwood Brougham

1965 inaugurated a totally new design direction for Cadillac. For the first time since 1948 Cadillacs had no fins. The sleek, symmetrical sides with minimal trim projected dignity and strength and were capped by signature features at each end. At the front vertical headlights framed a wider grille and a new drop center bumper that suggested road-hugging stability. At the rear, the vertical bumper ends encapsulating the taillamp
presented a unity of design. The vertical rear design became a Cadillac identifying feature continued to the present.
A totally new perimeter frame enabled a lower, wider car that was also more structurally rigid.  The engine was moved forward reducing the transmission hump creating more interior space. The interior of the 1965 Cadillac was the first to limit metal use for just accent trim and hardware like door handles increasing safety. The more spacious interior treated the driver and passengers to a more luxurious experience.

1966 DeVille Convertible

The 1966 models were much like those of 1965. But, the signature front- and rear-end designs were refined. The vertical headlamps were individually recessed in their sculptured housings. The taillights became a more prominent element in the vertical bumper ends.

1967 Sedan de Ville

A new sweeping side contour from the top of the front fender to just above the midpoint of the taillight housing contributed to the impressive appearing longer look of the 1967 models. Above the crease a variable radius, much like a propeller as it ran through the body, created a light catching effect contrasting with the normally shadowed vertical sides. The beltline paralleled the crease until the rear quarter where it raised up to the fender height creating a tailfin once again. The vertical headlights continued but the
front fenders and grille had a slight forward rake creating a sense of motion.

1968 Coupe de Ville

The 1968 models continued the styling from 1967 with a few refinements. The hood was extended 6 ½ inches to conceal the windshield wipers; its louvered hood was a one- time feature. The big news for 1968 was the new 472 cubic inch engine, the largest US V-8 engine with 375 hp and 525 lbs-ft torque. It was the largest displacement passenger car engine in the world.

Photos courtesy of The Self-Starter